Independent product designer based in Copenhagen. Nine years across fintech, logistics and research tools.
I design tools for people who work with complex data, and make them feel obvious.
From messy workflows to obvious tools.
01
Sit with the people doing the work
Every project starts with observation, not a survey. The first week happens where the work happens, next to the people who will use what we ship.
02
Prototype in the real medium
Clickable is not enough for complex tools. I prototype with real data early, so tests measure trust and speed instead of first impressions.
03
Ship systems, not screens
Each decision lands in a component, a rule or a pattern your team can reuse long after the project ends.
04
Measure what changed
We agree on one or two numbers before design starts and check them after launch. Every case study on this site reports them.
Noa made our most complicated workflow the one our customers mention first in sales calls.
Ida Lund
Head of Product, Tern
Fieldnote
Tern
Halden Bank
Plinth
Mosaik
Orrery
Saltwork
Ostra
(04) About
Before I design anything, I watch someone do their job. Most of what I ship comes from that first week.
I have spent nine years designing software for experts: dispatchers, analysts, researchers and finance teams.
Since 2023 I work independently with product teams that need a senior designer on a defined problem, usually for three to twelve months.
Based in
Copenhagen
Experience
9 years
Focus
B2B tools, systems
Languages
EN, DA, SV